Lane Bryant wants the world to know the charm irrespective of body size

Lane Bryant wants the world to know the charm irrespective of body size

Bring out a new war on the body beauty, clothing firms are eyeing the beauty standards on traditional advertising campaign for his latest #ImNoAngel (translation: I'm not an angel). The allusion is not to conceal the lingerie giant Victoria's Secret is revealed in 6/4 to promote the new line of Lane Bryant coupons lingerie with sizes from 12 to 28:

The women wear charms Cacique knew from many shapes and sizes. They are not angels and they own their own body. Please join the women to redefine the glamor by signing a declaration on your own confidence, using hashtag #ImNoAngel line.

Use the form with rounded bodies like Ashley Graham, Marquita Pring, and Candice Huffine, this campaign is clearly trying to position ourselves at the leading position in the media tend to "real beauty ". More specifically, Lane Bryant has been trying to change the label "large size" are mounted on long term market and to grieve more bloggers, models and advocates.

"The demographic characteristics are changing, and this adds to the reasons to change the perception people and make them use the phrase 'the size of her' instead of 'big size', CEO Linda Heasley told the magazine Bizwomen so in May 2. "I do not want to call myself the 'big size' '.

First established in 1904 as a line for pregnant women, retailer with headquarters in Columbus, Ohio now has more than 750 stores. Interestingly, both Lane Bryant and Victoria's Secret have been owned by Limited Brands. (Stores The Limited carries the look of the 1990s that Heasley helm before 2013 are also in the chain Limited Brand). While Lane Bryant was resold in 2002, Victoria's Secret is still part of the complex L Brand.

The story of this trilogy was more interesting for #ImNoAngel campaign, but the appearance is quite similar to the messages are "The Perfect Body" of Victoria's Secret in 2014. That effort almost drowned, though However it was criticized by the critics said it was an unrealistic notion.

Fatty model Candice Huffine cult campaign in Lane Bryant

Fatty model Candice Huffine cult campaign in Lane Bryant

Model Candice Huffine cult fat is also present in Lane Bryant coupons campaign. The call "Be bold as you have capital," she received a lot of responses on social networks. Many young women also took a picture and posted selfie similar messages to express support for Candice.

Model 30, became a phenomenon after exposing the whole body on S Moda magazine a few years ago. She'd passed her nude photos, the fashion will see the beauty of the girl with portly figure, healthy.

Ashley Graham Model oversize

Ashley Graham Model oversize

Ashley Graham, one of the most prominent form oversize fashion industry, also appear in Lane Bryant coupons campaign. Through the campaign, faces 27 years old want to remind the women that "beauty has reached out beyond both of size".

Until now, fat - thin controversial issue which is persistent in one village. Most people in the world are conceived, a standards body of beauty must have been slim. Meanwhile, others argue, the girl looks identical thin very boring, women with curves new body really attractive. No less a model already struggling to "fight" to defend the views of plump body before rigorous conception of beauty fad village.

ad campaign Lane Bryant

ad campaign Lane Bryant

Advertising campaign which is regarded as one of the most powerful weapons to help brands reach consumers. The more unique ideas, more impressive message, access the items to the greater fashion followers. Recently, Lane Bryant coupons lingerie firm has launched a campaign called "#ImNoAngel (I'm not an angel) and make waves from the female response.

Brand campaign targeting the message "The perfect body" (Perfect Body) controversial but once launched Victoria's Secret last year. Instead of building up the model spotless, only dream about the female body, Lane Bryant to honor the body plump, lush vitality of her fat samples. The newspapers called it a revolution in order to redefine the beauty and sexiness of women.

Boss Loft

Boss Loft

LOFT was born in 1998 and today has over 650 full-price and outlet stores in Canada, Mexico and in over 46 US states. LOFT creates modern, feminine and versatile clothing for a wide range of women with one common style goal: to look and feel confident, wherever the day takes them. From everyday essentials to attainable trends, LOFT consistently serves up head-to-toe outfits and perfect pieces at an incredible value which makes getting dressed feel effortless. They're styles that reflect the world she lives in. Beyond women's wardrobe needs, LOFT creates genuine and lasting relationships with customers via trusted in-store stylists and an optimistic spirit.

Tween Brands to center

Tween Brands to center

Headquartered in New Albany, Ohio, Tween Brands is the largest premier tween specialty retailer in the world. Through our Justice brand, Tween Brands provides the hottest fashion merchandise and accessories for tween (age 7-14) girls.

Known as the destination for fashion-aware tweens, Justice proudly features outgoing sales associates who assist girls in expressing their individuality and self-confidence through fashion. Visually-driven catazines and direct mail pieces reach millions of tween girls annually, further positioning Tween Brands as a preeminent retailer in the tween marketplace.

Over 900 stores are located throughout the United States and Canada, as well as in Puerto Rico, Russia and the Middle East. Additionally, Tween Brands offers its fashions to tween girls and their parents through its e-commerce site, www.shopjustice.com.

In November 2009, Tween Brands became part of the Ascena Retail Group, Inc. family. For more information, please visit www.ascenaretail.com. With a focus on providing tween girls the absolute best experience possible, Tween Brands looks toward the future with a single brand, a single focus, and a mission: to celebrate tween girls through an extraordinary experience of fashion and fun in an everything-for-her destination.

Fashion designer Dressbarn

Fashion designer Dressbarn

In 1962, Roslyn Jaffe, mother of three, opened the first dressbarn store in Stamford, CT. At a time when women were wholly underrepresented in the workplace, Roslyn dared not only to work, but also to launch a new era in women's fashion. Designer label wool pencil skirts, sheer blouses, flares, furs, and leather coats were all the rage. And Roslyn offered her customers the very latest in women's designer styles. A year later the second dressbarn store was opened.

Soon after the inception of the business, her husband Elliot joined Roslyn and together they built the business as well as a reputation for quality, style, value, and customer service. With over 800 stores, across the country, dressbarn strives to maintain its distinctive position in the marketplace by providing its own private labels and contemporary fashions at great value in an environment that is friendly and trustworthy. Today, dressbarn is part of the Ascena Retail Group, Inc. family and remains customer centric, extremely sensitive to and focused on the needs and desires of women in the 21st century. While society and its priorities continually change, dressbarn is poised to respond to these evolutionary trends.

Fashion designer Catherines

Fashion designer Catherines

Long before it became fashionable to cater to full-figured women, an enterprising woman named Catherine Weaver opened a small clothing boutique in Memphis. The year was 1960. As a plus-size woman herself, Catherine hoped to bring style, beauty and confidence to a like-minded clientele whose fashion choices were decidedly limited.

Turns out, Catherine Weaver was on to something. Today with more than 400 locations nationwide, along with catherines.com, theCatherines brand continues to fulfill its promise to women everywhere as the fashion and fit authority for sizes 16W-34W and 0X-5X. As part of the Ascena Retail Group family of stores, Catherines serves a unique niche in the marketplace, offering beautiful fashions and intimates in hard-to-find extended sizes and a proprietary fit customers love.

But Catherines is far more than just a place to shop. Embracing the same sense of community on which it was founded, Catherines seeks to engage, connect, inform and inspire the women they serve, and deliver on an extraordinary brand promise, "We Fit You Beautifully." In 2012, Catherines became part of the Ascena Retail Group, Inc.

Fashion designer Ann taylor log

Fashion designer Ann taylor log

Ann Taylor began in 1954 with a dress and a dream. When Richard Liebeskind opened his first shop in New Haven, CT, he named it "Ann Taylor" after the best-selling dress style in his father's own store. That dress represented his vision of the modern, stylish American woman. With that vision, Ann Taylor has grown from a regional chain to an iconic brand with 242 full-price and 122 outlet stores across North America.

As the American woman has evolved, so have we, staying one step ahead to bring her a wardrobe of possibilities. She lives a rich and varied life, and we strive to bring her thoughtful style options for big days and everydays. With a sophisticated, feminine approach to modern essentials, we promise to give her the inspiration and confidence she needs to do what she loves.

History Lane Bryant

In 1900, Lena Bryant founded Lane Bryant in New York as the first women's apparel retailer in America devoted exclusively to plus-sizes. The first Lane Bryant store opened on Fifth Avenue in New York City in 1904. Through the decades, Lane Bryant grew nationwide, offering a wide selection of fashion apparel. In the 1990's Lane Bryant began a transformation of the brand that has today made it the plus-size industry leader. Lane Bryant's progressive marketing and promotional efforts focused on the celebration and empowerment of women.

Today, Lane Bryant is the most recognized name in women's specialty plus-size clothing. Its emphasis on fashion and fit - not merely size - makes Lane Bryant a style leader and the premier destination in its category, offering fashionable items from casual to wear-to-work outfits as well as accessories and shoes. Lane Bryant consistently provides the Guest with fashionable outfits that fit her, make her look stylish and feel sexy, confident and happy. Lane Bryant fits her lifestyle. Fits her wallet. Fits her closet. Fits her mood. Fits her schedule. Fits her home. Fits her mind. Fits her body. Fits her wardrobe. Fits her personality.

We operate over 800 full-line and outlet stores in 48 states nationwide, target plus-size women ages 30-45, and cater to women's sizes 14-28. Our highly regarded brand of intimates, Cacique, is a Lane Bryantexclusive and is famous for fit solutions and fashion styling in bras, panties, sleepwear, swimwear and more. Cacique is designed for women's sizes 12-34 and bra sizes 36-50 B-H. In 2012, Lane Bryantbecame part of the Ascena Retail Group, Inc.