Lane Bryant wants the world to know the charm irrespective of body size

Lane Bryant wants the world to know the charm irrespective of body size

Bring out a new war on the body beauty, clothing firms are eyeing the beauty standards on traditional advertising campaign for his latest #ImNoAngel (translation: I'm not an angel). The allusion is not to conceal the lingerie giant Victoria's Secret is revealed in 6/4 to promote the new line of Lane Bryant coupons lingerie with sizes from 12 to 28:

The women wear charms Cacique knew from many shapes and sizes. They are not angels and they own their own body. Please join the women to redefine the glamor by signing a declaration on your own confidence, using hashtag #ImNoAngel line.

Use the form with rounded bodies like Ashley Graham, Marquita Pring, and Candice Huffine, this campaign is clearly trying to position ourselves at the leading position in the media tend to "real beauty ". More specifically, Lane Bryant has been trying to change the label "large size" are mounted on long term market and to grieve more bloggers, models and advocates.

"The demographic characteristics are changing, and this adds to the reasons to change the perception people and make them use the phrase 'the size of her' instead of 'big size', CEO Linda Heasley told the magazine Bizwomen so in May 2. "I do not want to call myself the 'big size' '.

First established in 1904 as a line for pregnant women, retailer with headquarters in Columbus, Ohio now has more than 750 stores. Interestingly, both Lane Bryant and Victoria's Secret have been owned by Limited Brands. (Stores The Limited carries the look of the 1990s that Heasley helm before 2013 are also in the chain Limited Brand). While Lane Bryant was resold in 2002, Victoria's Secret is still part of the complex L Brand.

The story of this trilogy was more interesting for #ImNoAngel campaign, but the appearance is quite similar to the messages are "The Perfect Body" of Victoria's Secret in 2014. That effort almost drowned, though However it was criticized by the critics said it was an unrealistic notion.